Top marketing strategy tips for the new financial year
With Easter out of the way, the start of the new financial year is a great opportunity to implement the changes and improvements you’ve been reflecting on for your business. It’s also a great time to take that change in direction you’ve been contemplating. Big change or small, they both play a part in your business’s success and I urge you to now put into action the thoughts and ideas you’ve been having.
My top marketing strategy tips for this time of year are:
Review your business plan. Update it and align it to this year’s thinking and financial projections.
Align your marketing plan and business plan. Seems simple right?! This step is commonly overlooked, undervalued, and misunderstood but must be done.
Allocate your marketing budget with strategic priorities prioritised (alliteration intended). Make sure you have enough cash to do the most important marketing activities for your business. Costs can run over and less important activities will have to drop away.
Review and refresh brand campaigns and messaging. I recommend at least every 12 months brand campaigns and messaging are reinvigorated.
Plan to enhance your customer journey. Can automation or new technology improve your customer journey? What are customers saying you need to improve? Focus on these areas first.
Align your content plan and marketing plan. Having a strategic overarching content plan that aligns with the marketing plan is the first step toward creating relevant, on-brand, and on-strategy content.
Ask for help where you need it!
Let’s chat
If your business needs strategic guidance, support, or execution, let’s chat.
I’m a fractional, virtual marketing manager helping your business grow. My services give you access to senior, strategic marketing expertise without the full-time employee expense.
Rachel Allen
Fractional, Virtual Marketing Manager
+64 27 564 9292
hello@rachelallenmarketing.co.nz
Photo by Campaign Creators on Unsplash
