Data has fast become the cornerstone of shaping an effective marketing strategy for business growth

There is constant pressure to innovate. However, I highly recommend considering business model innovation as a means to differentiate.

With Easter out of the way, the start of the new financial year is a great opportunity to implement the changes and improvements you’ve been reflecting on for your business.

It's common for businesses to overlook the inherent link between business strategy and marketing strategy, thinking the two are only loosely related. More often than not, marketing strategy is an afterthought or worse still, considered to be ‘advertising’.